Know where your creative is leaking attention before the spend.
Oohna scores your OOH creative across 7 attention pillars, benchmarked against a curated archive of Australian OOH campaigns. A 14-page report in your inbox before the spend is committed.
Submit a Creative →Media spend gets locked. Production is finalised. The billboard goes up. And only after the campaign runs, sometimes weeks later, does anyone ask whether the creative actually cut through. This is the spend-then-learn model. It costs the industry every campaign.
For creative directors, account directors, and media planners working in OOH, this is the unavoidable gap. No pre-flight moment. No structured evaluation. Just approval by committee, gut instinct, and the quiet hope that it works.
Oohna is the pre-flight check.
OOH creative evaluation. Built on data, not instinct.
Submit your creative and campaign context. Oohna benchmarks it against a curated archive of Australian OOH campaigns, scoring it across all 7 attention pillars. The Oohptix Report arrives in your inbox: 14 pages of structured findings, ranked by impact, written for the next creative review.
Oohna brings together computer-vision attention modelling, an OOH-specific benchmark archive, and format-aware scoring in a single pre-flight creative evaluation.
The Oohptix Report. 14 pages. Built for the creative review before spend is locked.
Every submission generates an Oohptix Report: a scored diagnostic showing where your creative stands today and exactly what's costing it attention. Ranked by impact. Written for the next creative review, not to be filed away.
- Overall Oohptix score (/100) with verdict label and benchmark context
- AI-generated attention heatmap showing where eyes concentrate first
- 7 pillar deep-dives with detailed observations and strategic notes
- Priority recommendations ranked by impact
- Benchmark context from a curated archive of Australian OOH creative
Three steps.
Minutes to insight.
Provide your creative image URL and campaign context through the secure submission form. No account required. No friction.
Oohna evaluates the creative across 7 attention pillars, calibrated against a curated archive of Australian OOH creative.
The Oohptix Report arrives in your inbox. 14 pages. Structured. Actionable. Ready for your next creative review.
Can't I just ask ChatGPT?
It's a fair question. Here's the honest answer.
ChatGPT can write opinions about creative. Oohna does something categorically different. The difference is the data.
The result isn't an AI opinion. It's a scored pre-flight diagnostic. Specific enough to walk into a creative review with.
7 pillars of OOH attention science.
Each submission is evaluated across seven dimensions drawn from attention research, visual cognition, and OOH industry practice. Every pillar generates a scored finding and a detailed strategic observation.
Does the message communicate at the speed and distance of real-world OOH viewing? Hierarchy, legibility, and cognitive load evaluated at glance speed.
How effectively does the layout direct the eye? Grid logic, visual weight distribution, and the structural relationship between elements assessed.
What does the creative make the viewer feel, and does that feeling serve the campaign objective? Tone, resonance, and emotional coherence scored.
Is the brand identifiable at first glance? Logo placement, brand colour, and the distinctiveness of brand identity signals in context evaluated.
Does the hero image earn its space? Relevance, quality, attention pull, and whether imagery supports or competes with the message assessed.
Is the CTA present, legible, and actionable at OOH viewing distances? Clarity of instruction, urgency signal, and response pathway evaluated.
How well does the creative perform within its stated OOH environment? Format appropriateness, environmental relevance, and contextual fit evaluated.
Calibrated against a curated archive of Australian OOH creative.
Early access. Pilot rates. Limited spots.
A small number of agencies are getting access to Oohna at a fixed pilot rate, before pricing is set. Submit real campaigns, get full Oohptix Reports, and lock in the rate you pay today for as long as you stay.
Enquire about founding partner access →Know if it'll land.
Before the budget's spent.
Your Oohptix Report. Delivered within minutes.
Submit a Creative →Your uploaded creative is used only to generate your Oohptix Report. We won't publish, share or use it in marketing without your permission.
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