Scored across the seven pillars that decide whether an outdoor ad gets noticed and understood at a glance.
Pre-flight check
OOH creative evaluation
Know where your creative is
leaking attention
before the spend.
Oohna evaluates your outdoor creative before launch: what's working, what's costing you attention, and what to fix before the media is booked.
Know before the spend·
The Oohptix Report·
Built for real OOH environments·
Seven pillars of OOH evaluation·
Evidence, not gut instinct·
Built for agency decisions·
14 pages, within one business day·
Pre-flight creative evaluation·
Know before the spend·
The Oohptix Report·
Built for real OOH environments·
Seven pillars of OOH evaluation·
Evidence, not gut instinct·
Built for agency decisions·
14 pages, within one business day·
Pre-flight creative evaluation·
The Problem
OOH media is planned with data. The creative that rides on it is still signed off on instinct. You commit the budget, the campaign goes live, and the first real read on whether the creative works arrives once the money is already exposed.
By the time weak creative shows itself, part of the budget is already spent. You can reschedule or reprint. You cannot buy back the attention you have already lost. That is the risk of approving outdoor creative on instinct.
Oohna is the pre-flight check.
The Evaluation
Media is planned with data.
Now the creative is too.
Submit your creative and campaign context. Oohna evaluates it with a proprietary model trained on real-world OOH campaign creative, scoring the signals that matter most in real outdoor environments. The Oohptix Report arrives in your inbox: structured findings, ranked by impact, written for the next creative review.
One clear Oohptix score from 0 to 100, so you can see how strong the creative is in an instant.
Findings come ordered by impact, so you fix what lifts performance the most, first, instead of guessing.
From the moment your creative is submitted, the full report lands within one business day, before the media is booked.
The Oohptix Report
A structured report. Built for the creative review before the spend is locked.
Every submission generates an Oohptix Report: a scored diagnostic showing where your creative stands today and exactly what's costing it attention. Ranked by impact. Written for the next creative review, not to be filed away.
- An overall Oohptix score, with benchmark context
- An attention heatmap showing where the eye concentrates first
- Pillar-by-pillar findings with observations and strategic notes
- Priority recommendations, ranked by impact
The Process
Three steps.
Same-day insight.
01
Get in touch
Reach out with your creative and campaign context. We'll confirm fit and get your Oohptix analysis moving the same day.
02
Score and benchmark
Oohna evaluates the creative using a proprietary model trained on real-world OOH campaign creative, then a human reviews it before it reaches you.
03
Receive
The Oohptix Report arrives in your inbox within one business day. Structured, ranked, and ready for your next creative review.
The Difference
Not another AI opinion
Generic AI can comment on creative. Oohna is built specifically for OOH decision-making. Every Oohptix Report applies a consistent evaluation model, benchmark context, and format-aware review logic, so teams can make clearer creative decisions before media spend is locked.
Attention modelling, not commentary
Oohna estimates where a viewer looks first, then evaluates the creative against OOH-specific criteria. A general chatbot does neither.
Calibrated to real-world OOH
Your creative is scored against a proprietary model trained on real-world OOH campaign creative. Not generic design principles.
Format and context-aware scoring
Billboard vs. transit vs. street furniture. Dwell time. Viewing distance. Environment. Baked into every score. Not afterthoughts.
A repeatable, structured methodology
Oohna's evaluation framework. Scored findings across every pillar. Not a one-off opinion you can't defend in a creative review.
Your media owner measures the attention their sites earn. Oohna evaluates whether your creative will earn it, before you commit, with no stake in selling you the space. The result isn't an AI opinion. It's a scored pre-flight diagnostic, specific enough to walk into a creative review with.
The Framework
Seven pillars. One clearer decision.
Every submission is scored across seven pillars, weighted by what actually decides whether an outdoor ad works. Each one returns a score, a finding, and what to do about it.
The scoring model, benchmark calibration, and weighted evaluation logic are proprietary. The full framework is applied inside every Oohptix Report.
01Message Clarity: is the idea understood at real-world viewing speed?
02Visual Composition: does the layout guide the eye in the right order?
03Emotional Impact: does it land a feeling, or only deliver information?
04Brand Salience: is the brand recognised at a glance, at distance?
05Image & Visual Content: do the images earn the space they take?
06Call-to-Action Effectiveness: is there a next step, and can it be acted on at speed?
07Contextual Effectiveness: does the creative suit the format, placement, and environment?
Know if it'll land.
Before the budget's spent.
Your Oohptix Report. Delivered within one business day.
Get in Touch → Agency planning OOH regularly? Ask about the co-builder pilot → hello@oohna.com.au